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गुरुवार, 30 सितंबर 2021

The Vanishing of Greeting Cards

The disuse of hard cards by their replacement by virtual cards is a lesson to be learnt with care. The problem, which I seek to underscore here, is not the virtualisation as such but what entails the process in particular and what it represents in terms of general changes affecting us. The virtualisation of greeting cards with its ease and zero cost as a means of greeting literally led to its trivialization and even worse it became somehow irksome as part of the number of messages flooding our media spaces. This is something getting upside down, treasured receipts turn into a bothersome burden. Not going into further specifics of the speculation, I would say that many of the old things are going to be in disuse and many novel thing things are bound to be in vogue. And, the overall direction is towards greater humanisation of human beings. But, we need upgraded intellect and recalibrated agencies to harness the new to our benefit.

Niraj Kumar Jha

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