Tourism is gaining critical importance as an industry. As other sectors of the economy get more mechanised, digitalised, robotised, and automated, they need lesser enterprises and enterprises need fewer workers. In this context, the tourism industry has an answer for the resultant rising unemployment. We need a concerted effort to facilitate tourism. But, this is a comprehensive project. We need a tourism-friendly culture to get into existence. The questions of safety and ease for the travellers are paramount in this regard. Secondly, the administrative field units and local governments must work hard to make every nook and cranny of the country worthy of being photographed as picture postcards. The manpower and resources are already available, they only need to be properly purposed. For promoting tourism, the focus should be on domestic tourism so that we have solid tour and travel facilities and amenities spread across the country, which in turn would attract more and more foreign travellers. Meanwhile, education institutions may include courses on tourism entrepreneurship and management, municipal and country administration, aesthetics, and etiquette among others.
Niraj Kumar Jha
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