Being on social media is to be inevitably attached to a social cause. You may say it is not a cause but it is narcissism that overwhelms the media, but I see the very narcissism as the most consequential cause. Narcissism, I think, considerably mitigates hegemonistic sways which dictate social life.   More fundamentally, being in the public domain itself is serving a social cause. 
Niraj Kumar Jha 
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